The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2025
Filed:
Mar. 05, 2024
Xad, Inc., New York, NY (US);
Prakash Muttineni, San Ramon, CA (US);
Huitao Luo, Fremont, CA (US);
Pravesh Katyal, Mountain View, CA (US);
Al Rashid, Mountain View, CA (US);
Akshay Tilak, Mountain View, CA (US);
Shanshan Tuo, San Jose, CA (US);
xAd, Inc., New York, NY (US);
Abstract
The present disclosure provides novel techniques to segment mobile entities based signals from mobile devices associated with these mobile entities. In certain embodiments, a first set of mobile entities and a second set of mobile entities are determined based at least on first and second predefined constraints. A feature set related to a mobile segment is also identified, the feature set including a plurality of features. A plurality of feature gains corresponding, respectively, to the plurality of features are then determined, and a set of mobile entities are add to the mobile segment based at least one the plurality of feature gains, and for each particular feature of the plurality of features, frequency of events associated with each of the set of mobile entities and having the particular feature.