The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 15, 2025

Filed:

Oct. 03, 2022
Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Rakesh Ravuru, San Jose, CA (US);

Bao Nguyen, San Jose, CA (US);

Behnam Asefisaray, San Jose, CA (US);

Doo Soon Kim, San Jose, CA (US);

Praful Mangalath, San Jose, CA (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/266 (2011.01); G06V 10/764 (2022.01); G10L 15/18 (2013.01); G10L 15/22 (2006.01); H04N 21/258 (2011.01); H04N 21/422 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/266 (2013.01); G06V 10/764 (2022.01); G10L 15/1815 (2013.01); G10L 15/22 (2013.01); H04N 21/25866 (2013.01); H04N 21/42203 (2013.01); H04N 21/8106 (2013.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for tailoring and censoring content based on audience detected. An example embodiment operates by detecting an audience within a vicinity of a media device based on identifying information received by the media device, determining a category of the audience with a user identification system based on the identifying information, identifying a content tailoring rule for the audience based on the category of the audience, retrieving a content to be played by the media device, and modifying the content based on the content tailoring rule and a category label of the content.


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