The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2025
Filed:
Aug. 28, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Anand Jain, Ellicott City, MD (US);
Jose Mortensen, Oldsmar, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example apparatus disclosed herein are to compare first monitored media signatures associated with an advertisement block to a plurality of sequences of monitored media signatures associated with a first time period; determine a start boundary and an end boundary of a first advertisement in the advertisement block based on the comparison of the first monitored media signatures and the plurality of sequences of monitored media signatures, the first advertisement associated with second monitored media signatures representative of a subset of the first monitored media signatures between the start boundary and the end boundary; generate an entry in an advertisement relationship graph for the second monitored media signatures, the entry to map second monitored media signatures to the first advertisement; and credit media exposure to the first advertisement based on the second monitored media signatures in the advertisement relationship graph.