The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2025
Filed:
Feb. 03, 2021
Applicant:
Google Llc, Mountain View, CA (US);
Inventors:
Gang Wang, Jersey City, NJ (US);
Evgeny Skvortsov, Kirkland, WA (US);
Assignee:
Google LLC, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 21/62 (2013.01); H04L 9/08 (2006.01);
U.S. Cl.
CPC ...
G06F 21/6245 (2013.01); H04L 9/085 (2013.01); H04L 2209/46 (2013.01);
Abstract
This disclosure relates to systems and techniques that can be implemented by content platforms to optimize (a) demographic-based digital component distribution used to categorize each user into a particular demographic so as to appropriately target that user for purposes of maximizing the efficacy of digital components shown to that user, and (b) demographic reporting used to report to digital component providers the effectiveness of the digital component.