The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2025
Filed:
Jun. 21, 2022
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Divya Kumar, Sammamish, WA (US);
Jennifer L. Myers, Edmonds, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A cloud-based personalization service utilizes a personalization model providing service users with tools to create, personalize, and manage their own user profiles, which are abstracted in the form of 'personas,' that can learn from, and be shared across, different ecosystems of online services and applications. One or more personas may be locally instantiated on the user's various computing devices by a personalization system. The personalization service and system interoperate to enable users to set operating parameters, preferences, and content-filtering criteria for their personas. Users can strictly control the information and parameters that their personas expose to the services and applications to protect user privacy and enhance the quality of online interactions. The personalization model facilitates personalization of the user's personas to individual online services and applications based on context-awareness to further improve the relevance of delivered content and user experiences.