Visual search via free-form visual feature selection

Abstract

A user can submit a visual query that includes one or more images with user free-form selected visual features of interest. Various processing techniques such as optical character recognition (OCR) techniques can be used to recognize text (e.g., in the image, surrounding image(s), etc.) and/or various object detection techniques (e.g., machine-learned object detection models, etc.) may be used to detect objects and particular visual features of objects (e.g., dress, sleeves, color, pattern, etc.) within or related to the visual query. Content related to the detected text or object(s) in combination with the user free-form selected visual feature of interest can be identified and potentially provided to a user as search results. As such, aspects of the present disclosure enable the visual search system to more intelligently process a visual query to provide improved search results and content feeds, including search results which are personalized to account for user search intent.