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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12346938 B1

PDFFull Text
Date of Patent:
Jul. 01, 2025

Filed:

Jan. 19, 2023

Storing and retrieving unused advertisements

Applicant:

Viacom International Inc., New York, NY (US);

Inventors:

Spencer Shanson, Los Angeles, CA (US);

Jonathan Gwiazda, Los Angeles, CA (US);

Adrian Chiu, Los Angeles, CA (US);

Nikolay Lebedev, Los Angeles, CA (US);

Indira Ghosh, Los Angeles, CA (US);

Assignee:

VIACOM INTERNATIONAL INC., New York, NY (US);

Attorney:

Fay Kaplun & Marcin, LLP

Primary Examiner:

Nathan J Flynn

Assistant Examiner:

Christine A Kurien

Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06F 16/71 (2019.01); G06Q 30/0241 (2023.01); H04L 65/60 (2022.01); H04N 21/231 (2011.01); H04N 21/234 (2011.01); H04N 21/239 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06F 16/71 (2019.01); H04L 65/60 (2013.01); H04N 21/231 (2013.01); H04N 21/23424 (2013.01); H04N 21/2393 (2013.01); H04N 21/812 (2013.01);
Abstract

The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitting a first portion of the video stream to the user device and determining that second a portion of the video stream is to include multiple video advertisements. One or more video advertisements may be selected from a database that includes a set of video advertisements that were previously removed from a further video stream. The one or more video advertisements may then be inserted into the video stream. The second portion of the video stream is then transmitted to the user device.

Find Patent Forward Citations

Shanson, Spencer. (2025). Storing and retrieving unused advertisements (U.S. Patent No. 12346938). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12346938

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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