Electronic device and controlling method of electronic device

Abstract

An electronic device includes a communicator; at least one memory storing information associated with a neural network model for predicting a target device for each time zone from a plurality of time zones for an advertising content; and at least one processor configured to: acquire, from a plurality of external devices, data corresponding to a use history of a user; acquire, based on the data corresponding to the use history, a plurality of feature values corresponding to a respective external device from the plurality of external devices by allocation of each feature value of the plurality of feature values to a respective time zone from the plurality of time zones, input the plurality of feature values into the neural network model, and acquire score information for a plurality of probabilities that the plurality of external devices are related to a label by allocation of each probability of the plurality of probabilities to a respective time zone from the plurality of time zones, identify, based on the score information, a plurality of target devices for providing the advertising content for each of the plurality of time zones, and control the communicator to transmit information on the advertising content to the plurality of target devices.