The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 01, 2025
Filed:
Nov. 28, 2022
Comcast Cable Communications, Llc, Philadelphia, PA (US);
Michael Sallas, Radnor, PA (US);
Ross Gilson, Philadelphia, PA (US);
Chris Bastian, Glenmoore, PA (US);
Slade Mitchell, Chester Springs, PA (US);
Amit Garg, Delran, NJ (US);
John Leddy, Bryn Mawr, PA (US);
Comcast Cable Communications, LLC, Philadelphia, PA (US);
Abstract
Aspects discussed herein relate to systems, apparatuses, and methods to determine when a user remains engaged or stops paying attention to a content item. In response, a snapshot of the user's activity and environment may be obtained to ascertain the reason the user stopped paying attention. If the user stopped paying attention as a result of being uninterested in the content item, the system may replace the content item, such as an advertisement, with a different content item to regain the user's attention. Further, demographic information and the user's interests may be updated for use in scheduling future content items.