The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 01, 2025

Filed:

Dec. 04, 2023
Applicant:

Walmart Apollo, Llc, Bentonville, AR (US);

Inventors:

Wei Shen, Pleasanton, CA (US);

Lu Wang, Sunnyvale, CA (US);

Zhao Zhao, Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0201 (2023.01); G06N 5/04 (2023.01); G06N 20/00 (2019.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01); G06Q 30/0277 (2013.01);
Abstract

A system including one or more processors, and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform operations: segmenting each respective user of one or more users into a respective user state of one or more respective user states; predicting, using a machine learning LTV update model, a respective LTV for each respective user of the one or more users; determining a respective transition path from the respective user state of the respective user to a different respective user state; determining a respective online advertisement to transition a respective user of the one or more users from a respective transition state to the different respective user state; and displaying the respective online advertisement for the respective user of the one or more users. Other embodiments are disclosed herein.


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