The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 24, 2025
Filed:
Mar. 09, 2021
Comcast Cable Communications, Llc, Philadelphia, PA (US);
Wenchao Mo, Long Island City, NY (US);
Xiewen Liu, New York, NY (US);
Yushi Xu, Scarsdale, NY (US);
Lei Lu, Long Island City, NY (US);
Gengsheng Liu, Beijing, CN;
Dawei Sun, Beijing, CN;
Ran Li, Beijing, CN;
Comcast Cable Communications, LLC, Philadelphia, PA (US);
Abstract
Systems, apparatuses, and methods are described for allocating content items for addressable content campaigns that target users with certain user characteristics and non-addressable content campaigns that request a certain quantity of deliveries in content delivery schedules. The insertions of addressable content items of the addressable content campaigns during slots in the content delivery schedules may be based on the predicted viewership (e.g., a number of views by targeted recipients) of the addressable content items during the slots. The deliveries of the content items from the addressable and non-addressable content campaigns may be scheduled to optimize values associated with viewings by targeted recipients of the assigned addressable content items and values associated with a quantity of deliveries of assigned non-addressable content items. The allocations of the contents items may also comply with various timing, geographical, delivery, slot inventory-related, and/or campaign specified constraints.