The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 24, 2025

Filed:

Apr. 23, 2024
Applicant:

E Scapes Network Llc, Monroe, MI (US);

Inventors:

Dragan Cerovcevic, Kettering, OH (US);

Roy Radakovich, Trenton, MI (US);

Eli Oklejas, Newport, MI (US);

Robert A. Oklejas, Newport, MI (US);

Assignee:

e Scapes Network LLC, Monroe, MI (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/2665 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/2665 (2013.01); H04N 21/812 (2013.01); H04N 21/8455 (2013.01);
Abstract

A method for providing programmatic commercial insertion for a hybrid radio-TV channel of a system includes providing integrated or combined radio content from a radio system for broadcasting on the hybrid radio-TV channel, providing television content from a television system for display on the hybrid radio-TV channel during the content blocks; determining whether a video content is available from the radio system or from ad server during the ad insertion point; and determining whether a pre-loaded logo is available from the radio system during the ad insertion points. The method further includes inserting the video content from the radio system into the hybrid radio-TV channel for display if available, otherwise inserting the video content from the ad server, otherwise inserting the pre-loaded logo from the radio system, or otherwise displaying the video content from the television system and/or from the hybrid radio-TV channel. An associated system is also provided.


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