The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 24, 2025
Filed:
Sep. 12, 2022
Comcast Cable Communications, Llc, Philadelphia, PA (US);
Comcast Cable Communications, LLC, Philadelphia, PA (US);
Abstract
Systems, apparatuses, and methods are described for identifying addressable advertisement slots in media/video streams and utilizing the addressable advertisement slots. The identifying and/or the utilizing may be based on metadata associated with the media/video streams and/or viewers/audiences associated with different distributors/operators. The metadata, which may be collected from a content provider or a third-party suppliers, may be provided, via out-of-band signaling, to the different distributors/operators. The different distributors/operators may use information in the metadata to use identified addressable advertisement slots (e.g., by inserting different advertisements specifically targeted to those viewers/audiences associated with a particular distributor) and potentially generate a higher cost per thousand impressions (CPMs).