The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 03, 2025

Filed:

Oct. 31, 2024
Applicant:

The Trade Desk, Inc., Ventura, CA (US);

Inventor:

Alexander L. Schaefer, Boulder, CO (US);

Assignee:

The Trade Desk, Inc., Ventura, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/901 (2019.01); G06F 16/9035 (2019.01); H04W 24/02 (2009.01); H04W 40/24 (2009.01); H04W 56/00 (2009.01); H04W 84/18 (2009.01);
U.S. Cl.
CPC ...
H04W 56/001 (2013.01); G06F 16/901 (2019.01); G06F 16/9035 (2019.01); H04W 24/02 (2013.01); H04W 40/244 (2013.01); H04W 40/246 (2013.01); H04W 84/18 (2013.01);
Abstract

This disclosure is directed to systems and methods for generating and querying an index associated with targeted communications. A method may include receiving candidate identifiers, rates of targeted communication, and traits associated with the candidate identifiers. A method may include generating a candidate index including one or more dimensions associated with candidate traits. A method may include receiving a query associated with desired candidate traits, determining if one or more candidates appear in the dimensions associated with the desired traits, and intersecting the dimensions to determine if one or more candidates appear in all of the dimensions associated with the desired candidate traits. A method may include generating a result set based on the results of an intersecting computation. A method may include removing candidates from the result set and transmitting targeted communications on behalf of or to the candidates remaining on the result set.


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