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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12323640 B1

PDFFull Text
Date of Patent:
Jun. 03, 2025

Filed:

Feb. 05, 2024

Movie advertising playback systems and methods

Applicant:

Crowdstrike, Inc., Sunnyvale, CA (US);

Inventors:

Thomas S. Gilley, New York, NY (US);

Eric Hoffert, South Orange, NJ (US);

Rabih Nassar, Ain Saadeh, LB;

Brenda Pomerance, New York, NY (US);

Assignee:

CROWDSTRIKE, INC., Sunnyvale, CA (US);

Attorney:

Womble Bond Dickinson (US) LLP

Primary Examiner:

Ricky Chin

Int. Cl.
CPC ...
H04N 21/234 (2011.01); G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G11B 27/00 (2006.01); G11B 27/031 (2006.01); G11B 27/30 (2006.01); H04H 20/10 (2008.01); H04H 60/33 (2008.01); H04H 60/59 (2008.01); H04H 60/66 (2008.01); H04N 5/76 (2006.01); H04N 5/85 (2006.01); H04N 7/16 (2011.01); H04N 7/173 (2011.01); H04N 9/804 (2006.01); H04N 9/82 (2006.01); H04N 21/2343 (2011.01); H04N 21/2543 (2011.01); H04N 21/2547 (2011.01); H04N 21/2743 (2011.01); H04N 21/436 (2011.01); H04N 21/4402 (2011.01); H04N 21/442 (2011.01); H04N 21/472 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01); H04N 21/84 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0253 (2013.01); G11B 27/005 (2013.01); G11B 27/031 (2013.01); G11B 27/3027 (2013.01); H04H 20/10 (2013.01); H04H 60/33 (2013.01); H04H 60/59 (2013.01); H04H 60/66 (2013.01); H04N 5/76 (2013.01); H04N 5/7605 (2013.01); H04N 5/85 (2013.01); H04N 7/165 (2013.01); H04N 7/173 (2013.01); H04N 7/17318 (2013.01); H04N 9/8042 (2013.01); H04N 9/8205 (2013.01); H04N 9/8227 (2013.01); H04N 21/234309 (2013.01); H04N 21/2543 (2013.01); H04N 21/2547 (2013.01); H04N 21/2743 (2013.01); H04N 21/43615 (2013.01); H04N 21/440218 (2013.01); H04N 21/44224 (2020.08); H04N 21/47202 (2013.01); H04N 21/4756 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01);
Abstract

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as 'bounceback' since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

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