The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 13, 2025
Filed:
Mar. 27, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
John T. Livoti, Clearwater, FL (US);
Stanley Wellington Woodruff, Palm Harbor, FL (US);
Rajakumar Madhanganesh, Tampa, FL (US);
Joseph Kerkes, Lutz, FL (US);
Khushboo Agarwal, Oldsmar, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to facilitate device identification. An example apparatus includes a communications analyzer to, responsive to identifying a network address of a media device compare a hardware address associated with the network address of the media device to a list of known hardware addresses, and when the list does not include the hardware address, store the hardware address in a data store, a communications transmitter to transmit the hardware address to a network activity monitoring system, the network activity monitoring system to communicate with a device identifying entity to obtain identifying data of the device based on the hardware address, and a communications data storer to, responsive to obtaining the identifying data from the network activity monitoring system, store the identifying data in a data store.