Unified audience targeting system

Abstract

A system for creating a target audience group includes receiving a request from a user interface screen, to create a target audience group from among users of an organization associated with a cloud computing environment, where the request including selected values for a plurality of categories of data associated with the users of the organization. Upon receiving the request; the method creates an audience targeting definition for the target audience group that includes the plurality of categories of data and their selected values and stores the audience targeting definition to a data store. Next, one or more data sources of the cloud computing environment are queried to identify users for which values for the categories of data corresponds with the selected values and a list of those users is stored in a different data store. The list of the users is then made available to a plurality of applications of the cloud computing environment for communicating with or presenting an experience to the members of the target audience group.