The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2025
Filed:
Mar. 13, 2023
Google Llc, Mountain View, CA (US);
Rashmi Murthy, Saratoga, CA (US);
Matthew Ross, San Francisco, CA (US);
Jimmy Justin Glenn Chua Lo, Dublin, CA (US);
Sri Chaitanya Kamisetty, Sunnyvale, CA (US);
Kaichi Zhou, Torrance, CA (US);
Donato Borrello, Jersey City, NJ (US);
Neil Mitan Gandhi, Dublin, CA (US);
Igor Fradlis, Woodmere, NY (US);
Google LLC, Mountain View, CA (US);
Abstract
In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.