The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 25, 2025
Filed:
Jul. 12, 2023
Netflix, Inc., Los Gatos, CA (US);
Flavio Ribeiro Nogueira Barbosa, Brooklyn, NY (US);
Mark Watson, San Francisco, CA (US);
Wei Wei, Plano, TX (US);
Netflix, Inc., Los Gatos, CA (US);
Abstract
The disclosed computer-implemented methods and systems can splice targeted content such as advertisements into a live stream of a real-time event. For example, the methods and systems discussed herein determine targeted content items for splicing into a live stream by generating a computing model of targeted content recommendations. In one or more examples, the computing model generates targeted content recommendations that are specific to a length of a targeted content break, the viewer of the live stream, and the player where the live stream is being viewed. The systems and methods discussed herein further determine the placement and duration of targeted content breaks based on signals and markers that are inserted into the live stream. Various other methods, systems, and computer-readable media are also disclosed.