The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 25, 2025
Filed:
Jan. 04, 2022
Google Llc, Mountain View, CA (US);
Bharath Pattabiraman, Santa Clara, CA (US);
Ardian Poernomo, San Jose, CA (US);
GOOGLE LLC, Mountain View, CA (US);
Abstract
Systems and methods for automatically generating remarketing lists based on client sessions are provided. The system can include a visitor management module to identify client sessions established at a website. The visitor management module can determine node pairs including destination nodes and referrer nodes. The system can include a graph construction module to construct a graph including the node pairs and edges between the node pairs representing click-through rates. The system can include a graph clustering module to assign information resources to a first group based on one of i) a number of edges between the nodes and a conversion node or ii) click-through rates of node pairs including. The system includes a remarketing list generation module to assign the first group of information resources to a remarketing list. The remarketing list generation module can assign client identifiers that accessed the first group of information resources to the remarketing list.