The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 25, 2025

Filed:

Dec. 20, 2023
Applicant:

American Express Travel Related Services Company, Inc., New York, NY (US);

Inventors:

Emily E. Gould, Brooklyn, NY (US);

Kristen N. Oldenburger, New York, NY (US);

Alice Park, New York, NY (US);

Seth M. Ross, New York, NY (US);

Mohammad Torkzahrani, Jersey City, NJ (US);

Venkat Varadachary, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06F 16/24 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0251 (2023.01); G06Q 30/0282 (2023.01); G06Q 30/0601 (2023.01); G06Q 50/14 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0255 (2013.01); G06F 16/24 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0282 (2013.01); G06Q 30/0625 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/14 (2013.01);
Abstract

A system and method for generating personalized content for a user device. In one example, a system can cause a computing device to display a first plurality of search results on a user interface of a user device based at least in part on a first request. Clickstream data can be identifier from the user interface displayed on the user device. The clickstream data comprises a user-specified sort of the first plurality of search results on the user interface. A sorting habit for the user can be determined based at least in part on the user-specified sort of the first plurality of search results on the user interface. The computing device can display on the user interface a second plurality of search results. The second plurality of search results are sorted for display based at least in part on the sorting habit for the user.


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