Systems and methods for optimizing and harmonizing sequences of communications over different mediums

Abstract

Aspects of the present disclosure provide systems, methods, and computer-readable storage media that support optimization of communications transmitted over a plurality of communication mediums. Historical communications data may be analyzed to identify clusters of users and a model may be constructed based on the clusters. Candidate sequences of communications over a period of time (e.g., sequences of communication successfully triggering events) are identified using metrics (e.g., probabilities, attribution penalties, etc.) derived from the model or other information. The candidate sequences of communications may be determined at a group or cluster level and then tuned or optimized (e.g., using transition sequences, harmonization, entity priors, etc.) for individual users to produce optimized sequences of communications. The optimized sequences of communications may then be transmitted to individual users according to each user's optimized sequence of communications. A feedback loop may be utilized to update the model or optimizations of future sequences of communications.