The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 18, 2025
Filed:
Jun. 14, 2023
Google Llc, Mountain View, CA (US);
Yunkai Zhou, Los Altos, CA (US);
Jennifer J. Huang, San Francisco, CA (US);
Alexander Collins, San Francisco, CA (US);
Ian James Leader, Zurich, CH;
Conrad Wai, San Francisco, CA (US);
Christopher Souvey, Santa Cruz, CA (US);
Lewis Denizen, Mountain View, CA (US);
Gaurav Garg, Palo Alto, CA (US);
Awaneesh Verma, San Francisco, CA (US);
Emily Kay Moxley, San Francisco, CA (US);
Jeremy Silber, New York, NY (US);
Daniel Amaral de Medeiros Rocha, New York, NY (US);
Alexander Fischer, New York, NY (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.