The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 11, 2025

Filed:

Jun. 13, 2023
Applicant:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Inventors:

Wassim Samir Chaar, Coppell, TX (US);

José Antonio Carbajal Orozco, Atlanta, GA (US);

Andreea Popescu, Atlanta, GA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); G06F 16/48 (2019.01); G06F 40/247 (2020.01); G06F 40/279 (2020.01); G06F 40/30 (2020.01); H04H 20/28 (2008.01); H04H 60/06 (2008.01); H04N 21/2187 (2011.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
H04N 21/26241 (2013.01); G06F 16/48 (2019.01); G06F 40/247 (2020.01); G06F 40/279 (2020.01); G06F 40/30 (2020.01); H04H 20/28 (2013.01); H04H 60/06 (2013.01); H04N 21/2187 (2013.01); G06Q 30/0241 (2013.01);
Abstract

A system is provided that extracts contextual keywords from contextual data of programming media content based on a mapping of the contextual data of the programming media content with stored keywords or event information associated with semantics of the programming media content. A plurality of potential non-programming media items is determined from a plurality of non-programming media items for a plurality of users, based on a match between a sentiment type of each of the plurality of non-programming media items and the extracted contextual keywords. Based on a set of constraints, a schedule for insertion of a potential non-programming media item is generated at a candidate spot in the programming media content at run time.


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