The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 25, 2025

Filed:

Mar. 24, 2023
Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Neil Edward Johnson, Cambridge, GB;

Ramesh Babu Anaparti, Leander, TX (US);

Thejaswi Hanumantha Raya, Fremont, CA (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/431 (2011.01); G06T 3/40 (2006.01); G06V 20/40 (2022.01);
U.S. Cl.
CPC ...
H04N 21/4316 (2013.01); G06T 3/40 (2013.01); G06V 20/46 (2022.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for inserting objects in real-time into content based on frame identifiers. An example embodiment operates by identifying a first object in a frame of a content and generating an identifier for the first object in the frame. The identifier includes an array of numbers representing context and visual features of the first object in the frame. The example embodiments further operates by identifying a second object based on the array of numbers representing the first object and inserting the second object into the frame of the content.


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