The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2025
Filed:
Apr. 11, 2022
Audiense Global Holdings Limited, London, GB;
Philip Joseph Renaud, Toronto, CA;
AUDIENSE GLOBAL HOLDINGS LIMITED., London, GB;
Abstract
Method and apparatus for measuring and influencing article selection in a social network are disclosed. A learning-and-guiding module tracks access to articles by users of the social network and determines patterns of users' attraction to articles based on contents of articles and attributes of users. The module utilizes learned user-articles characteristics to influence article selection through communicating with users through the social network. The module relies on historical usage data characterizing user's affinity to articles. To guard against usage data obsolescence due to shifting interests, usage data are frequently adjusted to place more emphasis on recent usage patterns.