Advertisement multi-screen collaboration method and device

Abstract

An advertisement multi-screen collaboration method and a device are provided, and relate to the field of electronic devices, to resolve a problem that a public-oriented device and a terminal of a user cannot implement cross-device multi-screen collaboration. When playing a first advertisement, an advertising device broadcasts a wireless signal that includes an identifier of the first advertisement and bearing information used to indicate a position and an orientation of the advertising device. A first terminal receives the wireless signal, and when determining that the first advertisement played by the advertising device is effectively exposed to a user of the first terminal, sends an effective exposure event to a server. The effective exposure event includes a unified identity corresponding to the user of the first terminal and the identifier of the first advertisement, so that the server updates a historical preference of the user corresponding to the unified identity. The first terminal adds the unified identity when requesting an advertisement resource from the server, so that the server returns an advertisement resource of a second advertisement having a same advertising campaign as the first advertisement to the first terminal based on the unified identity.