The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2025
Filed:
Jan. 30, 2023
Walmart Apollo, Llc, Bentonville, AR (US);
Fanglida Yan, Milpitas, CA (US);
Tanay Kumar Saha, San Jose, CA (US);
Musen Wen, Mountain View, CA (US);
Walmart Apollo, LLC, Bentonville, AR (US);
Abstract
Systems and methods for automatically determining and providing digital advertisements with ensured relevancy to a search query are disclosed. In some embodiments, based on historical user session data, a query is determined to be a head query, torso query, or tail query. For each sponsored item, a relevance score is generated to represent a degree of relevancy between the sponsored item and the query, and it is determined whether the sponsored item is eligible to be recommended in response to the query based on: (a) comparing the relevance score to a first threshold when the query is a head or torso query, or (b) comparing the relevance score to a second threshold when the query is a tail query. Based on all sponsored items that are eligible to be recommended, a ranked list of recommended items is generated for display based on an auction mechanism.