The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 11, 2025
Filed:
May. 26, 2023
Nbcuniversal Media, Llc, New York, NY (US);
Naman Diwaker, Weehawken, NJ (US);
Alfred Gutierrez, Torrance, CA (US);
Dipan Majumder, Seacaucus, NJ (US);
David Bohunek, New York, NY (US);
Christopher Lynn, Westfield, NJ (US);
Constantinos Hoppas, Mt. Kisco, NY (US);
NBCUniversal Media, LLC, New York, NY (US);
Abstract
The present disclosure relates generally to techniques for dynamic secondary content insertion into streaming content. More specifically, the present disclosure relates to methods and systems for efficient transcoding and insertion of transcoded secondary content (e.g., advertisements or 'ads') into streamed primary content. Transcoded versions of content are associated and stored with a mezzanine version content identifier. Secondary content selection/insertion indications may use this identifier to select a secondary content independent of a particular transcoded version.