Image display device and operation method thereof

Abstract

The present invention relates to an image display device and an operation method thereof. The image display device, according to one embodiment of the present invention, comprises: a display; a network interface unit for carrying out communication with an external server via a network; a broadcast receiving unit for receiving a broadcast signal; a storage unit; and a control unit. The control unit: receives a personalized advertisement signal including advertisement content via at least one among the network interface unit and the broadcast receiving unit; outputs the advertisement content through the full area of the display; receives a broadcast signal including broadcast content via at least one among the network interface unit and the broadcast receiving unit; calculates the ending time of the advertisement content; determines whether the starting time of the broadcast content is before the ending time of the advertisement content; and if the starting time of the broadcast content is before the ending time of the advertisement content, may output the broadcast content through a first area in the full area of the display and output the advertisement content through a second area in the full area of the display, starting from the starting time of the broadcast content. Other various embodiments are possible.