The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2025
Filed:
Jul. 20, 2022
Adobe Inc., San Jose, CA (US);
Atanu R. Sinha, Bangalore, IN;
Aurghya Maiti, Kolkata, IN;
Atishay Ganesh, Karnataka, IN;
Saili Myana, Telangana, IN;
Harshita Chopra, Delhi, IN;
Sarthak Kapoor, Delhi, IN;
Saurabh Mahapatra, Sunnyvale, CA (US);
ADOBE INC., San Jose, CA (US);
Abstract
Systems and methods for content customization are provided. One aspect of the systems and methods includes receiving dynamic characteristics for a plurality of users, wherein the dynamic characteristics include interactions between the plurality of users and a digital content channel; clustering the plurality of users in a plurality of segments based on the dynamic characteristics using a machine learning model; assigning a user to a segment of the plurality of segments based on static characteristics of the user; and providing customized digital content for the user based on the segment.