The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 21, 2025

Filed:

Dec. 10, 2021
Applicant:

SK Planet Co., Ltd., Seongnam-si, KR;

Inventor:

Jin Ho Jeon, Seongnam-si, KR;

Assignee:

SK Planet Co., Ltd., Seongnam-si, KR;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01); H04H 20/18 (2008.01); H04H 20/71 (2008.01); H04W 4/23 (2018.01); H04W 84/12 (2009.01);
U.S. Cl.
CPC ...
G06Q 30/0267 (2013.01); H04H 20/18 (2013.01); H04H 20/71 (2013.01); H04W 4/23 (2018.02); H04W 84/12 (2013.01);
Abstract

The present disclosure proposes a device for executing an advertisement service and a method for operating the same, for providing a targeted advertisement according to an advertisement execution condition determined for a terminal on the basis of scanning data obtained by scanning wireless local area networks (WLANs) (for example, Wi-Fi) in an addressable TV advertisement environment. The present disclosure also proposes a device for executing an advertisement service for providing a targeted advertisement for a combination of member terminals and visitor terminals located within a home in an addressable TV advertisement environment.


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