The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2025
Filed:
Apr. 25, 2022
Applicant:
Ack Ventures Holdings, Llc, Boca Raton, FL (US);
Inventors:
Mehmet Kartal Goksel, New York, NY (US);
Jeremy Sadwith, Brooklyn, NY (US);
Christopher Keune, Brooklyn, NY (US);
Harry Kargman, New York, NY (US);
Assignee:
Ack Ventures Holdings, LLC, Boca Raton, FL (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06N 20/10 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06N 20/10 (2019.01); G06Q 30/0242 (2013.01); G06Q 30/0245 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01);
Abstract
A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.