logo

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12189808 B1

PDFFull Text
Date of Patent:
Jan. 07, 2025

Filed:

Jun. 26, 2020

Privacy preserving advertising network

Applicant:

Snap Inc., Santa Monica, CA (US);

Inventors:

Subhash Sankuratripati, Playa Vista, CA (US);

Sriram Keelveedhi, Marina Del Rey, CA (US);

Assignee:

SNAP INC., Santa Monica, CA (US);

Attorney:

SCHWEGMAN LUNDBERG & WOESSNER, P.A.

Primary Examiner:

John W Hayes

Assistant Examiner:

Zehra Raza

Int. Cl.
CPC ...
G06F 21/62 (2013.01); G06F 9/54 (2006.01); G06F 16/23 (2019.01); G06F 21/60 (2013.01); G06Q 30/0251 (2023.01); G06Q 50/26 (2024.01); H04L 9/00 (2022.01);
U.S. Cl.
CPC ...
G06F 21/6245 (2013.01); G06F 9/547 (2013.01); G06F 16/2379 (2019.01); G06F 21/602 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/265 (2013.01); H04L 9/008 (2013.01); G06Q 2220/00 (2013.01);
Abstract

Systems and methods for performing operations comprising: storing, by one or more processors of a server, an encrypted profile for a user; receiving encrypted information from a first application that is installed on a user device associated with the user; updating the encrypted profile based on the received encrypted information without the server decrypting the profile and the information; selecting a first advertisement from a plurality of advertisements based on the updated encrypted profile; and transmitting the first advertisement to the user device.

Find Patent Forward Citations

Sankuratripati, Subhash. (2025). Privacy preserving advertising network (U.S. Patent No. 12189808). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12189808

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…