The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 24, 2024

Filed:

May. 07, 2023
Applicant:

Yahoo Ad Tech Llc, New York, NY (US);

Inventors:

Eric T Bax, Sierra Madre, CA (US);

Lisa Giaffo, Pasadena, CA (US);

Nikki M Thompson, Bloomfield, NJ (US);

Melissa Gerber, Rancho Mission Viejo, CA (US);

William W Wagner, Costa Mesa, CA (US);

Assignee:

Yahoo Ad Tech LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/431 (2011.01); H04N 21/239 (2011.01); H04N 21/2668 (2011.01); H04N 21/442 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4312 (2013.01); H04N 21/2393 (2013.01); H04N 21/2668 (2013.01); H04N 21/44213 (2013.01);
Abstract

In an example, a first content item is provided for display on a first client device. A first feedback signal is received. The first feedback signal is indicative of one or more first user reactions to display of the first content item on the first client device. The first content item is provided for display on a second client device. A second feedback signal is received. A first popularity score associated with the first content item is determined based upon the first feedback signal and the second feedback signal. A first popularity label is assigned to the first content item based upon the first popularity score. An enhanced content presentation interface including the first content item is generated based upon the first popularity label assigned to the first content item. The enhanced content presentation interface including the first content item is presented on a third client device.


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