The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 24, 2024
Filed:
Oct. 04, 2021
Maplebear Inc., San Francisco, CA (US);
Jeffrey Bernard Arnold, Oakland, CA (US);
Rob Donnelly, San Francisco, CA (US);
Sumit Garg, Saratoga, CA (US);
Jonathan Gu, San Francisco, CA (US);
Bill Lundberg, Seattle, WA (US);
David Pal, New York, NY (US);
Sharath Rao Karikurve, Berkeley, CA (US);
Peng Qi, Menlo Park, CA (US);
Maplebear Inc., San Francisco, CA (US);
Abstract
An online concierge system includes sponsored content items in an interface including different slots for displaying content items. A sponsored content item may be displayed in a single slot or in multiple adjacent slots. The online concierge system determines a content score for various sponsored content items indicating a likelihood of a user interacting with a sponsored content item and a position bias for slots in the interface indicating a likelihood of the user interacting with a slot independent of content in the slot. Position biases are different dependent on a number of slots in which a content item is displayed. The online concierge system generates a graph identifying potential placements of sponsored content items in slots by selecting content items in an order according to their content scores. Sponsored content items are positioned in slots according to a path through the graph that has the highest overall expected value.