The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 10, 2024

Filed:

Oct. 30, 2020
Applicant:

TD Ameritrade Ip Company, Inc., Omaha, NE (US);

Inventors:

Tajdar Shameem Siddiqui, Ellicott City, MD (US);

Stephen Filios, Canton, MI (US);

Michelle Schroeder, O'Fallon, MO (US);

Logan Sommers Ahlstrom, Ann Arbor, MI (US);

Assignee:

CHARLES SCHWAB & CO., INC., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0242 (2023.01); G06F 18/2415 (2023.01); G06N 5/046 (2023.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06F 18/24155 (2023.01); G06N 5/046 (2013.01); G06N 20/00 (2019.01);
Abstract

A method includes receiving client data of a client that includes at least one of clickstream data and analytic data of the client. For each of a number of trained machine learning (ML) models corresponding, respectively, to a number of campaigns, campaign-specific features are extracted from the client data, and a campaign interest prediction score is generated by inputting the campaign-specific features extracted for the ML model into the ML model. At least one campaign, from among the plurality of campaigns, is assigned to the client based on the generated campaign interest prediction scores. The clickstream data includes a plurality of pages visited by the client, and the analytic data of the client includes at least one of phone call data, chat message data, email data, or survey data of the client.


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