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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12160642 B1

PDFFull Text
Date of Patent:
Dec. 03, 2024

Filed:

Nov. 04, 2019

Presenting advertisements during media content seek

Applicant:

Tahoe Research, Ltd., Dublin, IE;

Inventor:

John Jack Weast, Portland, OR (US);

Assignee:

Tahoe Research, Ltd., Dublin, IE;

Attorney:

Studebaker & Brackett PC

Primary Examiner:

Brian T Pendleton

Assistant Examiner:

Jean D Saint Cyr

Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 5/76 (2006.01); H04N 21/2387 (2011.01); H04N 21/242 (2011.01); H04N 21/2543 (2011.01); H04N 21/43 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/439 (2011.01); H04N 21/44 (2011.01); H04N 21/4402 (2011.01); H04N 21/6587 (2011.01); H04N 21/81 (2011.01); H04N 21/8549 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 5/76 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/2387 (2013.01); H04N 21/242 (2013.01); H04N 21/4302 (2013.01); H04N 21/4333 (2013.01); H04N 21/44008 (2013.01); H04N 21/440236 (2013.01); H04N 21/6587 (2013.01); H04N 21/8549 (2013.01);
Abstract

Technologies for presenting an advertisement on a media consumption device includes receiving a request to seek past a commercial included in media content played on the media consumption device, determining an advertisement based on the commercial, and presenting the advertisement to a user of the media consumption device during performance of the requested seek function. The advertisement may be, for example, an extracted frame or image of the commercial and may include a logo or phrase associated with a product or service advertised in the commercial. Similar technologies related to a media content distribution system are also disclosed.

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