Multi-legged network attribution using tracking tokens and attribution stack

Abstract

Technologies are shown for network attribution tracking for a multi-legged transaction. In accordance with some aspects, a request is received at a second service from a client device via a first redirect including a first token associated with a first service. The second service sends, to a token service, a token request including the first token, wherein the token request causes the token service to associate a second token with the first token. The second service receives, from the token service, a token response including the second token. The second service provides, to the client device, a second redirect to a third service, the second redirect including the second token. In some aspects, a transaction is attributed to at least the first service and the second service based on the association of the second token with the first token.