The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 26, 2024

Filed:

May. 17, 2023
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Matthew Burriesci, Mountain View, CA (US);

Keith Wright, Mountain View, CA (US);

Willa Angel Chen, San Jose, CA (US);

Joshua Nedelka, Mountain View, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06F 16/957 (2019.01); G06F 16/958 (2019.01); G06Q 30/0241 (2023.01); H04L 67/02 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06F 16/957 (2019.01); G06F 16/958 (2019.01); G06F 16/972 (2019.01); H04L 67/02 (2013.01);
Abstract

Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.


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