The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 12, 2024

Filed:

Dec. 16, 2022
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

David Deephanphongs, San Francisco, CA (US);

Ken Krieger, Mountain View, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); G06V 40/10 (2022.01); G06V 40/16 (2022.01); H04H 60/33 (2008.01); H04H 60/37 (2008.01); H04H 60/45 (2008.01); H04H 60/46 (2008.01); H04H 60/66 (2008.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/4223 (2011.01); H04N 21/482 (2011.01); H04N 21/658 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44218 (2013.01); G06V 40/10 (2022.01); G06V 40/161 (2022.01); H04H 60/33 (2013.01); H04H 60/37 (2013.01); H04H 60/45 (2013.01); H04H 60/46 (2013.01); H04H 60/66 (2013.01); H04N 21/251 (2013.01); H04N 21/25866 (2013.01); H04N 21/4223 (2013.01); H04N 21/4826 (2013.01); H04N 21/6582 (2013.01); H04H 2201/30 (2013.01); H04H 2201/37 (2013.01);
Abstract

In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system obtains identification information for individuals who have agreed to participate in a media viewership totals measurement study, detects a first user of the client system, determines media content being presented in proximity to the first user, automatically determines if the first user is an individual who has agreed to participate in the media viewership totals measurement study; and generates viewership data according to the determination.


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