The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 12, 2024

Filed:

Mar. 30, 2020
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Michael Bendersky, Cupertino, CA (US);

Przemysław Gajda, Zurich, CH;

Sergey Novikov, Zurich, CH;

Marc Alexander Najork, Palo Alto, CA (US);

Shuguang Han, Sunnyvale, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/951 (2019.01); G06F 18/214 (2023.01); G06Q 30/0207 (2023.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06F 16/951 (2019.01); G06F 18/214 (2023.01); G06Q 30/0239 (2013.01); G06Q 30/0601 (2013.01);
Abstract

Techniques of generating recrawl policies for commercial offer pages include generating a multiple strategy approach using a number of different strategies. In some implementations, each strategy is an arm of a K-armed adversarial bandits algorithm with reinforcement learning. Moreover, in some implementations, the multiple strategy approach also uses a machine learning algorithm to estimate parameters such as a click rate, impression rate, and likelihood of price change, i.e., change rate, which was assumed known in the conventional approaches.


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