Dynamic integration of customized supplemental media content

Abstract

Methods and systems for providing requested media items with supplemental media items customized for requesting users are described herein. A processing device receives a request of a first user for a first media item of a second user. The processing device determines that the first media item of the second user corresponds to a plurality of second media items of the second user. A set of rules is identified on how to select a second media item, from the plurality of second media items, to be integrated with the first media item of the second user, the set of rules being provided by the second user and comprising one or more conditions pertaining to the first user. The second media item is selected from the plurality of second media items based on the identified set of rules. The processing devices transmits the first media item and the selected second media item to a first user device of the first user, where the selected second media item is to be integrated with the first media item for presentation to the first user.