The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 08, 2024

Filed:

Sep. 11, 2023
Applicant:

Target Brands, Inc., Minneapolis, MN (US);

Inventors:

Tyler Hanson, Stillwater, MN (US);

Timothy Pekarna, Minneapolis, MN (US);

Margaret Smith, Minneapolis, MN (US);

Joseph Stano, Minneapolis, MN (US);

Michael Weispfenning, Shakopee, MN (US);

Michael Joyce, Hixson, TN (US);

Assignee:

Target Brands, Inc., Minneapolis, MN (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01); G06Q 30/0601 (2013.01); G06Q 30/0641 (2013.01);
Abstract

A disclosed server system for dynamically generating and serving content for presentation across different channels can perform the following operations: receive a request from a client device for a subset of content elements, the request designating a desired channel for presenting content in a page, identify the subset having at least one content attribute that satisfies one or more subset creation criteria indicating a category identifier for a slot in a page template used for generating the page, dynamically generate the subset by: for each content element in the subset, dynamically adjusting presentation of the singular instance of the content element based on presentation requirements of the desired channel, the singular instance being commonly used across all device interface types, and serve the subset of the content elements to the client device, which includes the singular instances of the content elements dynamically adjusted for presentation in the desired channel.


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