The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 08, 2024

Filed:

Jun. 20, 2023
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Luis Angel Bathen, San Jose, CA (US);

Marc Henri Coq, Hopewell Junction, NY (US);

Eric Kevin Butler, San Jose, CA (US);

Akil Khamisi Sutton, Poughkeepsie, NY (US);

Sandra C. Thompson, Raleigh, NC (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0273 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0206 (2013.01); G06Q 2220/00 (2013.01);
Abstract

Techniques are disclosed, using one or more computers. for bidding on digital advertising space associated with media content on a digital platform. Popularity is determined of a plurality of electronic communication and associated clips on a digital platform. A clip is detected which meets a threshold for approaching an activity level of user activity indicating the popularity of the clip. The clip meeting the threshold is labeled as a non-fungible token (NFT) indicating available digital advertising space associated with the clip. In response to the labeling of the clip, monetary bidding is received, based on the NFT by entities buying digital advertising space for digital advertising content associated with the NFT.


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