The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 08, 2024

Filed:

Jul. 08, 2022
Applicant:

Klaviyo, Inc, Boston, MA (US);

Inventors:

Olof Jacobson, London, GB;

Harsh Mehta, Boston, MA (US);

Assignee:

Klaviyo, Inc., Boston, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0201 (2023.01); G06Q 20/20 (2012.01); G06Q 30/0202 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06Q 20/20 (2013.01); G06Q 30/0202 (2013.01);
Abstract

Apparatuses, methods, and systems for detecting changes in customer behavior are disclosed. One method includes detecting customer action data, receiving, by a marketing platform server, the customer action data over a period of time, determining, customer parameters including a mean, and a standard deviation of the customer action data, generating a normalization value when the standard deviation is detected to be less than a deviation threshold, calculating, by the marketing platform server, a value of deviation from expectation based at least on the mean, the normalization value, and a noise factor, calculating a current cumulative sum value of the customer action data based on a prior cumulative sum value and the value of the deviation from expectation, comparing the current cumulative sum value with a threshold, and generating an electronic communication for the merchant server when the current cumulative sum value satisfies a compared condition with the preselected threshold.


Find Patent Forward Citations

Jacobson, Olof. (2024). Detecting changes in customer (user) behavior using a normalization value (U.S. Patent No. 12112343). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12112343

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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