The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 01, 2024

Filed:

Feb. 28, 2022
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventors:

Marko Usaj, Izola, SI;

Andrej Barbis, Ilirska Bistrica, SI;

Joze Arh, Rakek, SI;

John Stavropoulos, Edison, NJ (US);

Assignee:

The Nielsen Company (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G01S 13/04 (2006.01); G01S 7/41 (2006.01); G01S 11/06 (2006.01); H04B 17/318 (2015.01); H04N 21/41 (2011.01); H04W 4/80 (2018.01); H04W 64/00 (2009.01);
U.S. Cl.
CPC ...
G01S 13/04 (2013.01); G01S 7/412 (2013.01); G01S 11/06 (2013.01); H04B 17/318 (2015.01); H04N 21/4126 (2013.01); H04W 4/80 (2018.02); H04W 64/003 (2013.01);
Abstract

Methods, apparatus, systems and articles of manufacture are disclosed for multimodal audience detection and identification. An example system disclosed herein includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: select a portion of a set of signal strength values associated with advertising packets from a device associated with a user, the advertising packets captured by a multi-axis receiver on a plurality of different signal polarizations; calculate a first representative signal strength value based on the selected portion of signal strength values; and determine a presence of the user based on whether the first representative signal strength value satisfies a threshold.


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