The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2024
Filed:
May. 23, 2023
Turner Broadcasting System, Inc., Atlanta, GA (US);
Wassim Samir Chaar, Coppell, TX (US);
José Antonio Carbajal Orozco, Atlanta, GA (US);
Andreea Popescu, Atlanta, GA (US);
Peter Alexander Williams, Atlanta, GA (US);
David James Benoit, Fayetteville, GA (US);
Lawrence Herbert Allen, II, Cordlandt Manor, NY (US);
Turner Broadcasting System, Inc., Atlanta, GA (US);
Abstract
A system is provided for cross-platform proposal creation, optimization, and deal management. The system generates a proposal plan corresponding to a distribution of target audience across a set of delivery platforms based on an adjustment of a request parameter associated with a request. The proposal plan is executed for a first time period in a flight on a first delivery platform from the set of delivery platforms based on a plurality of client-defined requirements corresponding to the request. The proposal plan is optimized for a second time period in the flight by an in-flight re-distribution of the target audience across the set of delivery platforms. Execution of the optimized proposal plan is controlled for the second time period in the flight on the first delivery platform.