The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 03, 2024

Filed:

Mar. 11, 2022
Applicant:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Inventors:

José Antonio Carbajal Orozco, Atlanta, GA (US);

Wassim Samir Chaar, Coppell, TX (US);

David James Benoit, Fayetteville, GA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04N 21/25 (2011.01); H04N 21/254 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/26208 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0276 (2013.01); H04N 21/251 (2013.01); H04N 21/254 (2013.01); H04N 21/25883 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract

A television advertising management system that handles a plurality of deals for a plurality of advertiser, determines which of the plurality of deals have a guaranteed audience, and are under delivering, generates a plurality of scenarios that includes a plurality of parameters corresponding to the plurality of deals, searches for a deal that meet a certain criteria based on an index of the one deal that is below a threshold value, partitions a liability inventory reserve into individual deal reserves with a corresponding reserve under delivery units based on the searched one deal and the optimal allocation solution of the reserve under delivery units across the plurality of deals, creates under delivery deal reserves based on the optimal allocation solution and generates a plurality of under delivery orders based on the created under delivery reserves.


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