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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12079845 B1

PDFFull Text
Date of Patent:
Sep. 03, 2024

Filed:

May. 09, 2023

System and method for targeting information based on message content in a reply

Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Alan B. Sheinberg, San Francisco, CA (US);

Stanley Chen, Mountain View, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:

Fish & Richardson P.C.

Primary Examiner:

Jude Jean Gilles

Int. Cl.
CPC ...
H04L 12/58 (2006.01); G06F 16/951 (2019.01); G06F 16/9535 (2019.01); G06F 16/9538 (2019.01); G06Q 10/107 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); H04L 12/18 (2006.01); H04L 51/00 (2022.01); H04L 51/04 (2022.01); H04L 51/18 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06F 16/951 (2019.01); G06F 16/9535 (2019.01); G06F 16/9538 (2019.01); G06Q 10/107 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0278 (2013.01); H04L 51/00 (2013.01); H04L 51/04 (2013.01); H04L 51/18 (2013.01);
Abstract

A method of presenting information to a party through a messaging application is described. Responsive to receipt of a communication from a party (e.g., the first user), a reply is sent. The communication and the reply is presented in an interface to the sender. The messaging system determines matching content that is relevant to one or both of the communication and the reply and determines a quality of the match. Determining the quality of the match may include determining a score for an advertisement based on the advertisement's responsiveness to content identified in the reply message that was sent. Based on a determination that the quality is above a threshold, the matching content is presented along with the communication and the reply.

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